I am targeting my film at the middle class which make up 20% of the population. The target audience would be from 18-24, we are aiming at students or young people who are just entering the world of employment. We feel that females are more likely to purchase our film due to the strong female heroin role. We choose students because we want them to interpret our film in a creative way and to hold a long attention span. We want our target audience to be very sociable therefore our film could be watched by a number of people at a social event, students would be ideal for this role. Also we are aiming at the individuial to be a self actualiser who are creative and would understand the choices we made within our film can impact them more, therefor making it more enjoyable for them.
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