Question 5

My group made these vox pops and put together a focus group to find out if we have appealed to our target audience of young people, particulary girls. The focus group was a good way to get an inicial response from those people and to hear what they have to say as a group. This was helpful because we consider our film to be a social film that would be played within a friendship group.
The vox pops were needed so that we could ask specific questions to a range of people to see who it most appealed to and to find out the most effective way that our film appealed to them.  





My screen cast goes through my whole opening sequence and describes how the costume, music, charcters, plot and camera composition connects to my target audience.

My Media Opening Sequence

Question 4

Who would be the audience for your media product?

I am targeting my film at the middle class which make up 20% of the population. The target audience would be from 18-24, we are aiming at students or young people who are just entering the world of employment. We feel that females are more likely to purchase our film due to the strong female heroin role. We choose students because we want them to interpret our film in a creative way and to hold a long attention span. We want our target audience to be very sociable therefore our film could be watched by a number of people at a social event, students would be ideal for this role. Also we are aiming at the individuial to be a self actualiser who are creative and would understand the choices we made within our film can impact them more, therefor making it more enjoyable for them.

 

Opening Sequence: Second Draft

Question 3

Pathe is a french company which started in 1896. Pathé became the world's largest film equipment and production company, as well as a major producer of phonograph records.

We chose Pathe to be the distributor to our film because they are more suitable for low budget- filmed on sight films. They also distribute films that have a creative twist to them that appeal to a specific audience. For example they would include plots and events that only a niche market would be interested in. Therefor Pathe are more involved with developing films that specialize in intreging but unique messages.  Pathe is associated with creative film that include deep meaningful messages to the viewer, those types of film challenge the mundane conventions of the chosen genre. 

In our opening sequence we have added unusual family elements that set our film a stray from other Thrillers. Our film isnt just to get the audiences heart pounding but we have tried to display the explosive emotions within a family. The emotional connection between sisters is really what our film is about and we want to stress this point and show this relationship throughout the kidnapping story. Our Film is aimed at older teenagers who may have been through trauma within their family or in young life growing up. Therefor Pathe is a good choice as it would help us be distributed to certain people and our film will be known as a Thriller with other issues displayed.

Pathe have distributed a similar film to ours which is called 127 hours. It explores deep feelings and gets the audience eager for the main characters survival. In 127 hours we get taken on an emotional journey where the emotion hurts just as bad as the bleeding. It has the same family aspect as we have in our sequence because a lot of time is spent talking about his life and his family. The setting is also the same throughout the film- this is the sign of a low budget film. 127 hours is also creative because it breaks away from conventional thrillers by having a strong background story and not just problems that need to be solved.